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The german fashion label moved into another store close to their headquarter in Schorndorf.

It was the goal to create a light, feminine look and to integrate partly existing furniture and interior elements.

The design combines modern highlights within a traditional timber-framed house. Central eye-catcher is the unfolding panel-wall as a division between sales and fitting-room area. The semi-transparent glass-panels are creating curiosity but simultaneously intimacy.

The shop furniture in powder-coated metal, the podests in polished copper and an old Kelim carpet synergize optimally with the CI colors black and white. In combination with individual elements in subtle rose and fine-grained Terrazzo flooring, it all adds up to a modern and elegant atmosphere.

/ 2020

/ Schorndorf, Germany

/ conceptual design, implementation planning

/ photocredits: originator Riani / photography Frei

Riani

Schorndorf

/ Retail

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