The men's luxury area at Breuninger Stuttgart should be remodeled from a shop in shop solution to an overarching concept, in which the luxury brands could find their space and present their products.

The striking design distinguishes clearly from the other zones on this floor, the high-quality should also be visually enhanced.

The organically shaped back walls with floor-podests are lancing through the area like a meander and provide the optimal background for the exclusive products with the all-embracing materiality. The columns are also integrated to unite the area holistically.

The base-color grey is found in the back wall as a special paint-coating in a concrete-optic as well as in the free standing furnitures in a stoneware tile. The furnitures are designed in geometrical and purposely bulky shapes to increase the contrast to the textile products.

Colored focus points can be found in individual elements like seatings, carpets, fitting-rooms or presentation tools.

The result is an impressive design, which creates an exceptional ambience for exceptional fashion.